Wave the flag of the future.
A professional website and hub for the ongoing adventures of Phillip Everson.
Innovation
Business Design
Research and Strategy
Phillip Everson is a business, design, and UX professional specializing in human-centered research, strategy, and innovation.
Want to see what all the buzzwords are about?
Design Thinking
Jobs To Be Done
Service Design
Lean Startup
My Approach, Methods and Process
I apply the design process to business and innovation to produce value. Human-centered methodologies and approaches are the key to solving problems and scaling, lovable experiences.
User experience is more than just a product or service; it is an orchestration of multi-faceted elements—tangible and intangible—to develop a symbiotic relationship between businesses and customers.
Using human-centered approaches ensure your product, service, or experience is something that is desirable, viable, and feasible.
I believe it takes a human-centered approach to create real, sustainable change.
Leadership.
a seat at the board room table. Leaders to create an environment and culture that rewards and supports HCD.
Education.
Organizational and personal development is key to .
Entrepreneurship.
Creating a new business or venture can be designed the same way one might design a house or new product.
My Principles
Imaginative.
Imagination can get you everywhere.
Culturally-Responsive.
Create deeper experiences and learnings.
Sustainable.
without harm to people or the planet.
Collaborative.
Together we can achieve everything.
Purposeful.
Purpose is core to our being human.
Persistant.
Focus and determination are pillars of success when innovating.
Tools and Resources
Terms and Definitions
Downloadable Tools and Frameworks
Conferences and Events
Books, Links and More
Results
Some people wonder, what are the benefits of being a human-centered business and which industries benefit the most from these approaches.
McKinsey Report 2018
Forrester - Total Economic Impact of Design Thinking at IBM 2018
Outcomes
Happier and more loyal customers
Better decision making
Increased revenue
Fewer mistakes and rework
Industries
Consumer Goods
Industrial
Retail
Insurance
Medical